Environmental Education and Awareness Initiative (EEIA)
EEAI is an initiative by MEMR to provide a platform to inform, educate and engage various stakeholders. The goal is to enhance voluntary initiatives and participation in environmental conservation activities by every Kenyan through education and awareness campaigns.
This is expected to foster inclusiveness and partnerships in environmental conservation and management. The implementation of EEAI will ensure effective stakeholder involvement and resource mobilization in environmental management.
Objectives of EEAI
i) Increase environmental awareness and participation in environmental activities
ii) Mobilize the general public to get involved in the protection and conservation of the environment and especially catchment conservation.
iii) Encourage media to embrace effective, positive and informative environmental coverage in order to enhance awareness and prioritization of the environment.
Proposed EEAI Activities
EEAI will mainly cover the following seven key areas:
• Public awareness campaigns
• Outreach and education
• Tree plantingEEAI
• Clean-up campaigns
• Creating awareness of environmental challenges and solutions
• Promotion of best practices
• Dissemination of environmental messages through mass and folk media
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